Wayne Davies

Corporate Entertainment - How to find the right company for your event

Of all the things that make for a successful event, it's the entertainment that has the greatest impact. Get it wrong, and the entire event can be ruined. Get it right, and they'll talk about your event for years. That's why it's crucial you choose the ri... Read >

Power Ad Secret #5 - The Leading Question

Every writer of ad copy faces the same challenge - how can we lend credibility to the statement or claim we're making? For example, if my product is more expensive than the competition because it's better made, I could simply say so...Our widgets are buil... Read >

Perspex Furniture - The ideal modern choice

Perspex is the ideal material to make furniture from. It looks fantastic, can be shaped into any form imaginable, is both lighter and stronger than glass, and can be coloured to suit your design needs. This is why many professional Interior Designers turn... Read >

Twitter Versus Google - for Search

Google is the 'old friend' most of us fall back on when we need to find something on the web. Yet Google tends to turn up the same tired old content, over and over again. Whatever it is that you're searching for, you'll tend to see the same old sites appe... Read >

How to Choose a Great Sofa Bed

The sofa bed is a fabulous invention. Unlike other temporary bedding, a sofa bed looks like a regular sofa. It's perfectly at home in your lounge, and requires no additional storage. Yet an unexpected guest for the night is no problem, because your sof... Read >

Power Ad Secret #4 - The Promise

In lead generation and sales advertising, the offer is the thing that ultimately determines whether or not a lead is generated or a sale is made. Within the offer, the promise you make is the engine that motivates a prospect to take up your offer. What... Read >

Power Ad Secret #3 - The Hook

The hook is a copy writing tool designed to keep people reading. It's useful when you need to...Get people past the first or second paragraph and into the ad properHelp people through technical copy or in-depth informationHere's an example of ad copy with... Read >

What your business card says about you

It's in the texture of the card, the weight of the board, the colours used, and even the quality of the printing. Your business card says a lot about who you are, and how you want to be perceived. Do you want your card to promote your green credentials... Read >

Cooking for People with Allergies: Milk

I used to think food intolerances were mostly nonsense, until I developed lactose intolerance in my 30s. People with lactose intolerance suffer a number of unpleasant side effects when they eat or drink anything with lactose in it. When it became clear... Read >

Power Ad Secret #2 - Stop

The first job for any ad is to stop people in their tracks, and gain their attention. After all, your ad can't work if nobody sees it. The advertising industry uses all sorts of tricks to draw people in and take a look at an ad. Take a look in any news... Read >

Power Ad Secret #1 - Urgency

Your ad has a much tougher job to do than anything else you'll ever write. Why? Because the default position of every single person in your target market is to ignore your ad. Despite this, your ad has to gain the attention of its target audience, persuad... Read >

Lead Generation 101

Looking for a way to turn your site into a 24 hour a day, 7 day a week lead generation machine? This article gets you started. Online lead generation is the art of converting the visitors you get to your site into serious businesses enquiries. To work ... Read >